Determining the Business Location

If we want to open a business, one of the factors that most vital factor is the location of the business where we will open our business. Not a good location determines success or not our business. Never compromise with the locations that are less good.

If you choose the location confused, you are a good idea to ask other people, not just 1 person, but ask some people about the location of the match for your product, usually the result of debriefing with other people, especially the more experienced, the ideal picture in mind we will be more open.

Here are some considerations in choosing a location for business:


1. Density of the population level.

Population density associated with a population of the area was, whether or not many. If it was blood, for example housing, for example, whether residents of the 1,000 families or 4,000 families, of different kepadatannya, for example, or the area around the campus, there is how the area around the campus.

2. Community-level income potential consumers.

Find out with the exact level of income / income residents around the area terseut. Because this is related to the purchasing power of the community around our products. The high purchasing power, we can sell the product quality, albeit a little bit less expensive, but if the low purchasing power, we can sell the product quality standards, but cheap rousing, if hawker stalls to sell goods in retail. For example, selling cigarettes per stem, not per bale.


3. The many businesses in the area.

For the location of trade, and many businesses in the area. Biasnya if more and more open business in that area, the increasingly crowded. Because of the centralized kinds of businesses in one location, and this certainly attract customers who come to shop much. for example, or the Plaza mall, or around the market.

4. Consideration place of business.

Need to see in place. Biasnya if in the more crowded mall visitors, but the price is also more expensive to rent. But be careful in selecting the mall, shopping malls are not crowded, so that business can not we grow, given the current, more and more shopping malls that appear. In addition to the mall, where around roads also good, near the crossroad, the main place easily visible and that many people passed by

5. Traffic

See traffiknya, whether many people and thatch or not. If not busy pedestrian, whether the many motor vehicle or car that passes. For business workshop, a place such as this is feasible in use.

6. The level of competition.

If you see the location of the public, but similar business with you is enough, do not force yourself to open businesses there. But if you believe because of the position where more strategic, more capital, better service, you should enter the competition.

7. Security and access to parking.

Security factors, This is important. Because if a place is not crowded, but vulnerable in terms of security, be it financial sector to increase spending, because there are costs for security, yet again the risks of the stock of goods, and we place our suaha. Try to have a free parking and safe for vehicles, especially if the business would open a restaurant, because if consumers had difficulty finding a place for parking, or parking far from the location of our business, customers will not necessarily feel safe and averse to return.

In opening the business, need to be careful, do not impetuous, and melangkahlah with confidence. Bagikan